Howard Payne University

This award-winning responsive email design for Howard Payne University elegantly combines institutional prestige with inviting imagery through a sophisticated navy and gold color palette. The architectural illustration in the header visually anchors the brand identity, while the dramatic campus photography creates an emotional connection with recipients. The chevron graphic element adds visual interest while guiding the eye toward personalized content and clear call-to-action buttons. This design wasn't just aesthetically successful—it drove measurable results, achieving a 70% higher click-through rate in A/B testing and earning a gold medal at the 2025 EduAwards.